For Labels
Release campaigns, catalogue discovery, direct sales and fan growth.
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OPENREELTOREELGROUPDigital craft for the music world
Your music.
Mastered for digital.
A bespoke UK website-development and digital marketing agency for labels, publishers, independent musicians and artists.
Independent thinking. Specialist delivery.
We build owned digital foundations that make music visible, valuable and enduring.
OpenReelToReel Group combines music-industry understanding with strategic research, creative design, development, audience acquisition, campaign delivery and continuing optimisation.
From responsive websites and catalogue platforms to e-commerce, release campaigns and retained growth, every engagement is shaped around your rights, audience, schedule and commercial goals.
For Publishers
Writer visibility, repertoire presentation, licensing and rights enquiries.
Explore solutions ↗For Artists
Professional identity, audience ownership, launches and sustainable careers.
Explore solutions ↗
Full-spectrum digital partner
From the first idea to the long play.
We research the business, define the opportunity, create the identity and platform, test every detail, launch with precision and continue improving what performs.
“Real music. Real strategy. Real connection.”
The complete service catalogue
Twelve disciplines.
One connected vision.
01Music-industry digital strategy
A practical growth plan built around your music, catalogue, rights, audience and release calendar.
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Music-industry digital strategy
A practical growth plan built around your music, catalogue, rights, audience and release calendar.
Digital strategy & discovery
Research translated into a prioritised commercial roadmap.
Audience & market research
Listener segments by genre, territory, format and intent.
Brand & catalogue positioning
A distinctive place and story within the music ecosystem.
Release & catalogue planning
Connected calendars for launches, reissues, tours and campaigns.
Measurement framework
KPIs for fan growth, sales, enquiries and media return.
02Websites & digital platforms
Fast, accessible and distinctive owned destinations that turn musical identity into lasting digital value.
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Websites & digital platforms
Fast, accessible and distinctive owned destinations that turn musical identity into lasting digital value.
Record-label websites
Artist, release, editorial, video, press and direct-sale experiences.
Music-publisher websites
Writer rosters, repertoire, sync, licensing and secure resources.
Artist & band websites
Official homes for music, biography, dates, lists and merchandise.
Catalogue platforms
Searchable discographies with rich, structured metadata.
Custom web applications
Catalogue management, dealer portals, memberships and media libraries.
Responsive accessible design
Mobile-first performance and clarity across modern devices.
Integrations
Commerce, CRM, email, ticketing, payments, analytics and music APIs.
03Direct-to-fan e-commerce
Stores engineered to sell music, merchandise and premium editions directly to committed listeners.
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Direct-to-fan e-commerce
Stores engineered to sell music, merchandise and premium editions directly to committed listeners.
Shopify music stores
Custom collections, releases, pre-orders, bundles and international selling.
WooCommerce development
Flexible editorial commerce and specialist sales workflows.
Physical-format retail
Vinyl, CD, cassette, reel tape, box sets and collector editions.
Pre-orders & release drops
Timed announcements, waiting lists, exclusives and limited quantities.
Merchandise & bundles
Clothing, books, signed items, tickets and value-building bundles.
International commerce
Currencies, regional pricing, tax and global delivery guidance.
Conversion optimisation
Better discovery, trust, product pages, checkout and recovery.
04Search visibility for music
Technical, editorial and catalogue SEO for durable visibility in search and AI-assisted discovery.
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Search visibility for music
Technical, editorial and catalogue SEO for durable visibility in search and AI-assisted discovery.
Music SEO audit
Indexing, speed, architecture, content, links and competition.
Technical SEO
Canonical tags, redirects, schema, performance and internal linking.
Artist, release & catalogue SEO
Durable optimisation for every creative asset.
Music structured data
Accurate organisation, artist, album, event and product schema.
International & local SEO
Territory, language and location strategies.
Editorial search content
Stories, interviews, notes, guides and catalogue features.
Generative-engine optimisation
Authoritative structures for AI-supported discovery.
Migration & recovery
Protect search value through redesigns and domain moves.
05Release campaigns & paid media
Targeted campaigns that connect the right release with the right listener—and measure meaningful outcomes.
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Release campaigns & paid media
Targeted campaigns that connect the right release with the right listener—and measure meaningful outcomes.
Release-launch campaigns
Singles, albums, reissues, box sets, videos and anniversaries.
Google Ads & Shopping
High-intent search and optimised product-feed campaigns.
YouTube advertising
Video campaigns for premieres, trailers, sessions and stories.
Meta advertising
Awareness, acquisition, pre-orders, sales and retargeting.
TikTok advertising
Platform-native creative for discovery and participation.
Microsoft Ads
Additional valuable search coverage.
Remarketing
Journeys for visitors, viewers, browsers and past customers.
Campaign audits & tracking
Structure, attribution, feeds, budgets and reporting.
06Social media & fan development
Channel-specific programmes that build recognition, conversation and long-term audience relationships.
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Social media & fan development
Channel-specific programmes that build recognition, conversation and long-term audience relationships.
Social strategy
Channels, pillars, audiences and rhythms shaped around the music.
Facebook & Instagram
Release, catalogue, video, event and direct-sale content.
TikTok & short-form video
Hooks that translate personality, process and archives.
YouTube development
Architecture, metadata, thumbnails, playlists and programming.
LinkedIn for music businesses
Professional communications for music-sector organisations.
Community engagement
Listening questions, archive stories and fan participation.
Paid social management
Research, testing, optimisation, budgets and reporting.
07Branding & creative production
A coherent visual and verbal identity that respects the music and remains recognisable everywhere.
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Branding & creative production
A coherent visual and verbal identity that respects the music and remains recognisable everywhere.
Label & artist branding
Positioning, logo, colour, typography, imagery and voice.
Release artwork systems
Adaptable systems for singles, albums, reissues and series.
Campaign creative
Ads, social assets, banners, landing imagery and video graphics.
Premium physical presentation
Direction for vinyl, tape, box sets, booklets and collectors.
Electronic press kits
Biography, imagery, music, video, credits and contacts.
Brand guidelines
A practical identity reference for teams and partners.
08Content, editorial & storytelling
Authoritative stories that give releases context, strengthen catalogue value and reward attention.
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Content, editorial & storytelling
Authoritative stories that give releases context, strengthen catalogue value and reward attention.
Artist biographies
Original short and long biographies for every channel.
Album & release descriptions
Distinctive copy about music, contributors, format and significance.
Label & catalogue stories
Long-form features connecting archives and current editions.
Interviews & editorial
Profiles, studio stories, producer features and listening guides.
Product & format copy
Accurate mastering, pressing, tape and provenance descriptions.
Content calendars
Editorial schedules aligned with releases, tours and anniversaries.
09Email, CRM & audience ownership
Build a direct fan relationship beyond changing social and streaming algorithms.
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Email, CRM & audience ownership
Build a direct fan relationship beyond changing social and streaming algorithms.
Mailing-list strategy
Acquisition, segmentation and consent-aware data practice.
Campaign emails
Announcement, pre-order, release, tour and catalogue messages.
Automated journeys
Welcome, abandoned cart, post-purchase and re-engagement.
Fan segmentation
Groups based on engagement, territory, format and purchase behaviour.
CRM integration
Connected websites, stores, forms and advertising audiences.
10Music publishing & rights marketing
Digital presentation that helps songs, writers and catalogues reach supervisors, producers and partners.
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Music publishing & rights marketing
Digital presentation that helps songs, writers and catalogues reach supervisors, producers and partners.
Writer & composer rosters
Searchable profiles of works, genres, achievements and representation.
Repertoire presentation
Catalogue pages and playlists by mood, era, tempo or use.
Synchronisation marketing
Targeted sync pages and campaigns for easy evaluation.
Licensing enquiries
Structured journeys collecting project, term and territory data.
B2B publishing campaigns
Search, email, LinkedIn and editorial for decision-makers.
11Independent-artist career support
Professional infrastructure for independent artists—without losing control of identity or audience.
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Independent-artist career support
Professional infrastructure for independent artists—without losing control of identity or audience.
Artist launch package
Positioning, website, profiles, mailing list and landing page.
Single & EP campaigns
Scalable creative, editorial, social, email and advertising.
Album campaigns
From announcement and singles to direct sales and long-tail growth.
Direct-to-fan setup
Stores, merchandise, limited editions, bundles and memberships.
Tour & event promotion
Geographically targeted landing, email, search and social.
Training & consultancy
Guidance on content, analytics, ads, websites and decisions.
12Hosting, maintenance & optimisation
Reliable technical care and sustained digital growth after launch.
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Hosting, maintenance & optimisation
Reliable technical care and sustained digital growth after launch.
Managed hosting
Secure, monitored infrastructure for media-rich music experiences.
Website maintenance
Updates, security, backups, repairs and content support.
Catalogue administration
Releases, profiles, metadata, formats, credits and editorial.
Analytics & reporting
Clear acquisition, engagement, enquiry and sales reporting.
Continuous optimisation
Ongoing improvement across search, ads, email and commerce.
Retained partnership
Strategic, creative and technical expertise extending your team.
How we work
A disciplined process.
A collaborative rhythm.
- 01
Discover
Understand the music, catalogue, rights, audience, market, goals and constraints.
- 02
Define
Agree priorities, positioning, scope, measurement and a realistic programme.
- 03
Create
Develop the identity, content, platform, assets and technical foundations.
- 04
Launch
Test thoroughly, coordinate stakeholders and release through selected channels.
- 05
Grow
Measure meaningful results and keep improving performance.
Who we serve
Built for the people who keep music moving.
Record labels · music publishers · musicians · bands · composers · performers · studios · mastering engineers · producers · manufacturers · distributors · specialist retailers · audiophile labels · archives · venues · festivals · cultural organisations.
Your next release starts here
Let’s create something worth listening to.
Tell us about your music, catalogue, audience and ambition. We’ll shape the right team and programme around it.